CAFE LUMA

Luma is a wellness beverage brand that offers uncaffeinated morning drinks made with clean, natural ingredients. The brand centers on the idea of beginning the day with light, clarity, and calm energy. Inspired by the Latin word for “light,” Luma’s visual identity uses soft natural tones, minimal typography, and simple design elements to create a sense of peace and renewal. The final brand system includes a clean logo, soothing color palette, and cohesive layouts that communicate warmth and mindfulness. Every element reinforces Luma’s values of purity, balance, and brightness, resulting in a modern and inviting identity that helps people start their mornings feeling refreshed and grounded.