For Crispy Cones, I set out to create a product experience that felt as elevated as it was approachable.

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The goal was to design a system that could live seamlessly across physical packaging and digital touchpoints while making the offering clear, giftable, and easy to understand. From TV screen ads to flyers and app homepage cards, every piece worked together to introduce the concept and guide the customer through it.

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At the center was the Experience Box. A modular packaging system built from pastry cone boxes and ice cream boxes, designed to come together in a single sleeve. Each component was thoughtfully structured to feel cohesive on its own and even stronger as a complete set. The design balanced rich, indulgent visuals with clean typography to maintain clarity while still capturing attention.

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Throughout the project, consistency was key. The same visual language carried from large scale promotional assets to the packaging in hand, creating a unified and recognizable experience. What began as a simple product offering became something more intentional, designed not just to sell a dessert, but to shape how the brand is experienced.