For the Winter 2025 Career Fair at Brigham Young University–Idaho, I set out to create a visual identity that felt as intentional as the opportunities it represented.

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The goal was to clearly inform both students and employers while maintaining a professional, elevated look. A clean, modern aesthetic paired bold typography with refined elements for balance and clarity. A repeating triangle motif anchored the system, symbolizing growth, direction, and opportunity.

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Across digital graphics and large scale billboards, the identity remained cohesive, creating a polished and recognizable experience aligned with the event’s purpose.